TRUE AI TECHNOLOGY

AutoScale’s industry-leading software puts your entire advertising platform a cut above with AI Software.
Automate the most time-consuming parts of social marketing, and monitor and scale all of it with confidence

INTELLIGENT AD CREATION

AutoScale’s advanced machine-learning core scans your entire product catalog and creates the ideal social marketing ad image for every SKU in your system. Our proprietary process uses a powerful system of dynamic templates which incorporate the product images straight from your catalog.

Customer tastes change: the ideal ad creative today might not be what works best tomorrow. AutoScale continually tests, re-tests, and optimizes, feeding the results of each campaign back into the optimization engine. With each new ad launched, you can be confident that your best products are being featured with the best creatives, backed by the most recent data.

Not wanting to hire dozens of new concept artists to meet their business needs, an e-commerce organization with hundreds of thousands of SKUs in their product catalog, turned to AutoScale to manage the labor-expensive process of manually designing and selecting the proper ad creatives for each campaign they intended to run.

AutoScale now completely manages their creative-generation process: with one click, the best ad creative for any product in their catalog is generated in seconds, as modeled by AutoScale’s artificial intelligence software and validated by the most up-to-date results from the optimization engine.

DYNAMIC AUDIENCE CONSTRUCTION

AutoScale excels at sifting through mountains of data about your audiences, your customers, and their social interaction history, and utilizing that data in the most effective ways in order to target each of your ads toward the most receptive audience.

The data generated by your past campaigns is constantly updated, tested, and re-analyzed in order to optimize and perfect the targeting.

AutoScale worked with a client entrusted by hundreds of brands to sell officially licensed products. This brand faced the challenge of managing hundreds of targeted audiences – not to mention subdividing and narrowing each audience by gender, age, occupation, etc. to match each individual product to exactly the right customers.

AutoScale’s comprehensive audience construction engine parsed and analyzed their rich database of customer information and social interaction, automatically learning the ways in which each customer group would interact with every new campaign launched. When the client began launching ads for their licensed products, AutoScale was able to direct each campaign to exactly the right customer base, turning millions of rows of raw customer data into millions of dollars of revenue.

AUTOMATIC OPTIMIZATION & SCALING

AutoScale never stops learning about your campaigns, your customer base, your product catalog, or your criteria for managing and optimizing all of the above. AutoScale’s toolset for reacting to change and adjusting your social marketing platform accordingly is entirely at your control.

Through your comprehensive dashboard, you can create, adjust, and view the results of powerful administrative rules that empower winning campaigns with higher budgets. You are also able to curtail the spend of under-performing campaigns, and make any other adjustments needed for success – all driven by AutoScale’s true artificial intelligence core.

AutoScale’s optimization engine extends even to automatic detection and scaling-out of your best-performing campaigns. In conjunction with the other technologies that make up the platform, AutoScale automatically conceives, creates, and promotes lookalikes of your winning campaigns, allowing you to enjoy even more revenue from your best campaigns and gathering even more data for future testing and analysis.

AutoScale partnered with a client launching hundreds of campaigns per day and growing frustrated not only with the struggle of manually creating each new ad set, but also with their inability to monitor, manage, and adjust their constantly growing portfolio.

AutoScale simultaneously freed them from manually scaling out their winning ads, while also empowering them to manage and optimize their huge and diverse library. Ads that began to show disappointing results were paused immediately by the optimization engine, and their budgets were diverted to successful campaigns, saving thousands of dollars each day.